Leucadia 101 New Membership Program Click Here MEMBERSHIP  PLEDGE FORM –for more Information

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The creation of Leucadia 101 in 2003 marked the beginning of a MainStreet revitalization effort for the North Coast Hwy 101 corridor from Encinitas Blvd. to La Costa Blvd. Following the example of the Downtown Encinitas MainStreet Association (DEMA), and 1700 other MainStreet programs nationwide, Leucadia 101 works in community partnership with the City of Encinitas and stakeholders located in Encinitas and Leucadia towards the improvement of the North Hwy 101 corridor.

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Leucadia 101's volunteer Board of Directors works with its Program Manager, and follows the organizational Main Street Four Point Approach to accomplish the program goals. Leucadia 101 is part of the California Main Street Program. Although there is no- financial assistance from the State through the program, ongoing technical services, training and networking opportunities are offered to the State’s approximately 40 participating cities. Meetings and training sessions keep MainStreet board and staff up to date on the latest downtown revitalization techniques.

The North Coast 101 Corridor includes approximately 225 unique businesses and property owners in the Project Area. The Association will need members and many volunteers to assist with projects, special events and a variety of MainStreet activities.  For more information on becoming a member, please click on the link at the top left hand side of the page.