Meet Leucadia 101’s New Executive Director


Leucadia 101 Main Street Association announces their new Executive Director, Kellie Shay Hinze. Hinze served as Leucadia 101’s Interim Executive Director from May-June 2017, during which the Leucadia 101 Board of Directors completed an extensive search. On July 1, 2017, Hinze accepted the position permanently.

Hinze’s tenure Leucadia 101 began as a volunteer and enthusiastic community member. Returning to Encinitas after ten years away attending graduate school and teaching elementary school abroad, she found Leucadia 101’s mission and vision an inspiring way to unite her passion for small business development and community engagement. Since 2013, Hinze managed event production, volunteer coordination, business promotion and communications for Leucadia 101 as its Assistant Director.

A third generation Encinitan, Hinze is deeply connected to Encinitas and Leucadia, having attended Paul Ecke Central Elementary School, Pacific View Elementary and San Dieguito Academy. She holds a B.A. in Psychology from the University of California, Santa Cruz and a Masters of Education with Bilingual Emphasis and a Master of Arts in Global and International Studies from University of California, Santa Barbara.

A Leucadia resident for over 23 years, Hinze looks forward to representing her community and the vision of the organization to advocate for historic preservation, support a thriving business district, and contribute to a vital and engaged citizenry in Leucadia.