Board of Directors


Leucadia 101 Main Street MissionTo support the Historic Leucadia North Coast Highway 101 Corridor by enhancing its economic and civic vitality, which includes promotion and marketing its vision, fostering partnerships, retail development and a ‘sense of place’ while acting as the lead advocate for its historic preservation and community cultivation through the engagement of all its citizens.”


The Leucadia 101 Main Street Board of Directors provide valuable oversight in guiding the organization, and is actively involved in planning and implementing projects in the Leucadia 101 Main Street program area. These volunteers are elected by Leucadia 101 members and serve a three year term. The Board is made up of property owners and business owners in the Main Street program area, as well as Leucadia residents who are committed to and an advocate for the Main Street philosophy and the goals of the Leucadia 101 Main Street.

President: Nick Winfrey: has a degree in Human Communication from Arizona State and served in the Marine Corps before moving to Leucadia in 2008 with his wife. Nick holds the position of VP of Planning and Development at Rancho Coastal Humane Society,  helping secure funding, building relationships within our community and county, and creating programs that reach thousands.  His skills include fund development, event planning, and graphic design.

Vice President: Elena Thompson:  is a 27-year resident of Leucadia and San Diego native. She is a former Director of International Sales and Marketing at various technology companies in the area and for the past fifteen years, Elena has been a full-time, licensed and award-winning Realtor/co-owner of Seabreeze Coastal Properties, a boutique & local real estate company. She has served as a Board Member of the Association since 2008. Elena is also a co-founder of the An avid bicyclist and outdoor enthusiast, Elena wants to see a safe Highway 101 corridor/“Main Street” and “complete streets”, throughout Encinitas where the community (and visitors) can more fully enjoy the town they call home and “Main Street” businesses can prosper.

Economic Development Chair: Peter Curry is a founding board member, and over the years, has served on various committees and in several capacities.  He has been involved in the community since 1990 and is a commercial property owner on Hwy 101.  Peter is passionate about keeping the character of Leucadia, while enhancing its many unique qualities.

Kevin Doyle: Trained as an Industrial Designer, Kevin has worked as a truck driver, an oriental rug salesman, a furniture designer, a screen printer and a computer programmer. In 2003 he and his wife Malin moved from Sweden to Leucadia and opened deepFLING Scandinavian Jewelry on Hwy 101. Kevin’s been a member of the our Board since 2005 and is active in our Internet and Graphics development. You can find him each year doing setup at the Leucadia Roadside Park for the LeucadiArt Walk. He tells us that he’s most proud of the concrete stamps in our “temporary” sidewalks.

Dr. Brian Evans: is a San Diego native that returned in 2007 to start his professional career as a veterinarian after completing school at UC Davis. Dr. Evans owns Coastal Animal Hospital at 434 N. Coast Hwy. 101 in Leucadia. He enjoys brainstorming and implementing ideas that can benefit the community and local businesses. He has a core belief in shopping local small businesses and would like to encourage those ideals and philosophies in the community.

Todd Derr: is the General Manager at the Leucadia Beach Inn (LBI) and Property Manager for Gold Coast Enterprises, owner of the Gold Coast Plaza.   Prior to that, he was the Operations Manager at LEGOLAND California and also coordinated all aspects for the planning and execution of many LEGOLAND Golf Tournaments. One of his goals in 2012 at LBI was to bring more synergy to local businesses in and around our Inn, and he wants to use this model with the Leucadia 101 site.  There are so many businesses that can work together to help drive business to each other’s store fronts.  Spending the last ten years involved in this community, he has seen all the great things Leucadia 101 has done and looks forward to being a part of its future growth and impact.

Morgan Mallory:  is a Founding Board member, served as the first president, and has been an active board member since L-101’s inception. He has championed establishing our Farmers Market, revived LeucadiART Walk, an event he helped create in the 80s, and has assisting in establishing a strong organization with the goals to plan for a thriving future for Leucadia.  He has owned Corner Frame Shop / Leucadia Art Gallery for 30 years.

Michael Marckx: Michael Marckx is CDO of Creative Disruption, a virtual agency with a focus on helping organizations and institutions creatively disrupt the status quo. Until recently, Marckx served as president/CEO of SPY Inc., a brand he was hired to turnaround in 2011.  He has also served on the Board of Directors for the Surfrider Foundation, including three years as Chairman of the Board. A frequent lecturer on Marketing, Branding and Culture, he enjoys sharing about the pitfalls of running a brand while offering ideas on the creation of success. He also serves various executive and advisory capacities for SUPERbrand, Monuments of Cycling, Monster Media Racing, Modern Technocracy, Leucadia 101 and the San Diego Sports Innovators. A former amateur world champion and US National team member, Marckx has enjoyed being an athlete in several sports. Currently a Category 1 bicycle racer, avid surfer and musician, Marckx keeps it funky in Leucadia with his wife and two children, who love the ocean and music as much as he does.

Charles Marvin: is a 40-year resident of Leucadia, and is now a retired attorney.  Charley is a Founding Board member and served as President 2008-2010.  He and his wife own the Leucadia Beach Inn and the Gold Coast Boutique Shopping Center on Hwy 101 in Leucadia.  For the last 35 years, he has devoted time and support for the revitalization of Leucadia 101’s business district, and continues to do so.

Fred Caldwell: is a founding Board Member, and a Leucadia resident since 1961, often referred to as Leucadia’s unofficial historian.  Fred manages the family business, Caldwell Antiques on Hwy 101 in Leucadia, and he also has a graphic design business, Coast Hwy 101 Design, and provides the graphic design work for our events.

Michael Schmitt: grew up on Long Island, NY and graduated from the University of Notre Dame before moving to Leucadia in 2009. Michael instantly fell in love with Leucadia. In 2010 Michael founded Summer Fun on the 101 Leucadia’s Music Festival which has grown into a highly anticipated and beloved community event.  Michael hosts regular poetry and music gatherings at Ducky Waddle’s, the Encinitas Library, and Bar Leucadian.  He coordinates all of the music for the Leucadia 101 Main Street events and was recently awarded Director of the Year in 2015. He strives to promote the vibrant arts scene and local businesses through his work as a Leucadia 101 Main Street Board member.

Cyndi Darlington:  is a Leucadia resident and business owner who is actively involved in many aspects of the community. As owner of Darlington Marketing, she works with small to mid-sized restaurants and hospitality companies, primarily in San Diego, providing marketing consulting and acting as in-house marketing director. Local restaurants such as Leucadia’s HapiFish help to make up her client list.  As a Leucadia resident for ten years, she has become actively involved at Paul Ecke Central School, volunteering on campus weekly and taking on several leadership positions in the PTA, including chair of the school’s primary fundraiser for the past two years. Cyndi also volunteers her time mentoring business students on the Mira Costa College Business Advisory Board, as well as speaking and writing on behalf of the San Diego Alzheimer’s Association.

Jill Holland: was raised here in North County. She graduated from Torrey Pines High School and the the University of Southern California with a B.A. in Political Science before starting a career in software sales and marketing.  While her two kids attended Paul Ecke Central School, Jill served on the PTA board in many capacities, as well as on the board of the Magdalena Ecke YMCA.  Jill is a co-owner of Pandora’s Pizza, and handles marketing. Pandora’s chooses to partner with local schools, sports teams, and nonprofits for “give back” nights to help them raise much needed funds. Pandora’s is also a member of the Leucadia 101 Main Street Association and participates in all the events.  Jill believes that while change to Leucadia may inevitable, “Keeping Leucadia Funky” is still possible if the community works closely together.

Nikolas Harth was born and raised in Leucadia. He has spent his whole life enjoying the amazing lifestyle that Leucadia provides, and now he believes it is time for to give back. Nikolas represents local business owners and brings a sense of inclusion for his generation to the Main Street community in an effort to create a greater unity in our community as a whole. Being a local business owner, he is invested in maintaining the lifestyle he grew up with, and the success of Leucadia for future generations.

Nathan Mertz loves Leucadia!  Nathan is a 21 year resident of Encinitas, and loves all that this city has to offer.  In his free time he and his wife and hit the beach, surf and enjoy everything about this special place.  When we are not doing that, they are either traveling or working on our 64 year old house in Leucadia. Nathan graduated from SDSU with a degree in Urban Planning.  He also has a masters degree from CSULB. He has 16 years experience in planning and construction management. Having an in depth knowledge of the N. Coast Hwy 101 corridor and the N. Coast Hwy 101 Streetscape project, he will be a crucial resource for the Main Street and the businesses as the project moves through the approval process and enters the construction phase. Most recently he worked with Main Street Oceanside as the Project Manager for the Mission Avenue Improvement Project in downtown Oceanside.  This complete street project converted a four lane road into a two lane one way street couplet over four city blocks.  These improvements allowed for wider sidewalks, outdoor dinning, bicycle facilities, enhanced landscaping and lighting, parallel and reverse angle parking and storm water treatment facilities.  The end result of this multi-year planning and construction project has stimulated corridor businesses by attracting additional customers from the beach and new business start ups.  The project was awarded an Active Transportation Grant from SANDAG in the amount of $1.5 million which Nathan administered as well. He looks forward to supporting Leucadia 101 in any way he can!

Leucadia 101 Main Street Staff

Executive Director: Carris Rhodes: Carris Rhodes is an accomplished, creative and passionate professional dedicated to the pursuit of building efficient, economically viable, healthy cities and neighborhoods with access for all.  Rhodes grew up in Encinitas and studied Political Science and Spanish at the University of California Santa Barbara.  She has been a Main Street professional for 9+ years working as the Executive Director of the Leucadia 101 Main Street since May 2013. Rhodes was previously the Program Manager at the Downtown Encinitas Main Street from 2007-2012. In addition to managing the Leucadia 101 Main Street program, Rhodes is a yoga teacher (so very Encinitas) and teaches public, private and corporate classes in the San Diego region.  She is always available to the community to meet and discuss the Main Street in Leucadia. Please contact her at

Assistant Director: Kellie Shay Hinze: Kellie Shay Hinze began at Leucadia 101 as a volunteer and enthusiastic community member. Returning to Encinitas after ten years away attending graduate school and teaching elementary school abroad, she found the Main Street’s mission and vision an inspiring means to combine her passions for small business development and community engagement. Hinze graduated from Paul Ecke Central and San Dieguito Academy. She holds a B.A. in Psychology from the University of California Santa Cruz. Hinze also has a Masters of Education with Bilingual Emphasis and a Master of Arts in Global and International Studies from University of California Santa Barbara. You can reach her by email at